The innovative and clean organisations of NEOM come together near Oxagon, where Kerten Hospitality will launch its House Residence brand. The ambitious expansion of Kerten Hospitality throughout the Kingdom of Saudi Arabia will be facilitated by this action. The first residential community of Oxagon will have 200 upmarket serviced apartments at its centre when it launches in 2025.

Oxagon is transforming urban living by reimagining a traditional industrial metropolis. Offices, top-notch recreational and sporting facilities, innovative connectivity options, and innovative hospitality and retail suggestions are all integrated seamlessly into communities in a way which preserves nature.

One of the major giga-projects in Saudi Arabia, NEOM is positioned in the country’s north-west and is expected to become a global leader in sustainable urban living and improved living standards.  By the time it has been completed, NEOM will be powered entirely by green energy generated via renewable sources like sun, wind, and hydrogen-based fuel.

CEO of Oxagon, Vishal Wanchoo says:

One of the many reasons we’re honoured to partner with Kerten Hospitality is the way they integrate and collaborate with local talent and entrepreneurs to develop experiences and innovations catered to our future inhabitants, said Vishal Wanchoo, CEO of Oxagon.

We contend that the The House Residence idea represents the local vibe and way of life that are vital to the mixed-use residential communities we’ve been creating here at Oxagon.

CEO of Kerten Hospitality, says:

CEO of Kerten Hospitality Marloes Knippenberg said, “We are expecting a change in the concept of life.” More than just a project, The House Residence at NEOM’s Oxagon is an expression of intent to spur the evolution of our ecosystems, promote thriving communities, and recreate the human experience. As we contribute to Saudi Arabia’s remarkable development, our collaboration with NEOM at Oxagon represents an important move.  

We are on the edge of a new age of worldwide exposure as the country’s tourism potential unfolds.  Our goal is to anchor the growing communities being established in Oxagon, and NEOM has been selected to be the beacon directing this revolutionary waveform.

Executive Director of NEOM says:

The integration of traditional hotel stays with extended residential parts can be best illustrated by Kerten Hospitality, according to Chris Newman, Executive Director of NEOM Hotel Development. Their famous skills in hospitality and service quality matches perfectly Oxagon’s target market, many of whom yearn for a communal living experience.

Kerten Hospitality announces its project in Saudi Arabia: 

At Saudi Arabia, Kerten Hospitality recently announced the “The Collective” plan,” which comprises a number of projects within the Kingdom and includes a total investment of SAR 1.5 billion.

The company has committed itself to launching fresh initiatives and encouraging partnerships with investors and organisations of government to strengthen the regional market and support Saudi Arabia’s hospitality industry.

About Kerten Hospitality:

A private and independent investment group headquartered in Ireland with the mission to build wealth and promoting profitable growth, Kerten has an industry called Kerten Hospitality.

Managing and running hotels, branded residences, serviced flats, workspaces, and business/social hubs are the responsibilities of Kerten Hospitality, a mixed-use, ESG, and lifestyle operator. With a focus on creating and managing locations for people to stay, work, shop, eat, and socialise in, it has been successful. 

About NOEM:

Neom has been created to solve some of the most important global issues affecting metropolitan areas and to encourage a different way of life. To demonstrate how closely entwined humans are with nature, the city will retain 95% of the surrounding natural area.

Cities, ports, research facilities, sports and entertainment venues, and tourism locations will all be part of the NEOM, which will draw entrepreneurs, business executives, and firms to develop ground-breaking new businesses and innovations.